Xbox One Hotel

Interactive shop window for the launch of Microsoft’s Xbox One console at the Hôtel O. We proposed an LED display stand that holds the Xbox games station and glows when visitors are in its near field, inviting them to come closer. The Xbox is also visible from the street: as people pass the window, the Microsoft logos follow their path and react to their hand movements.

We played with near and distant interaction, with transparency and with light, giving focus both to the product and to the magic power it contains. Concept and realisation by Tangible Display. Production by Brainstain & Associates. Every component is embedded within the box. Development by Colin Bouvry.